Which aspect does NOT classify as an enabler of local marketing programs?

National branding does not classify as an enabler of local marketing programs because it refers to the broad, overarching strategy that companies use to promote their brand on a national scale, often with a focus on creating a consistent image and identity across various regions. This strategy is typically developed for a wider audience and does not cater specifically to local markets.

In contrast, social media channels, event marketing, and station branding are all tactics or tools specifically designed to engage with local audiences. Social media channels allow for direct interaction with the community, promoting locally relevant messages and events. Event marketing connects the brand to local events, creating opportunities for face-to-face engagement and community involvement. Station branding focuses on ensuring that the brand is effectively represented at a local level, tailoring the message to meet the needs and preferences of the community it serves. These aspects are essential in driving local engagement and fostering relationships with specific target markets.