Which of the following is considered a local marketing program enabler?

Event marketing is considered a local marketing program enabler because it directly engages the local community and creates opportunities for personal interaction between the brand and potential customers. Local events, such as fairs, festivals, community gatherings, or sponsored activities, allow businesses to showcase their products or services in a relevant setting where target audiences are already congregating. This not only increases brand visibility but also fosters a sense of community involvement and loyalty.

Unlike national campaigns or mass media options like television advertising and print media, which may have a broader reach but less localized engagement, event marketing thrives on establishing personal connections and driving foot traffic to specific locations. This makes it particularly effective in driving immediate consumer action and enhancing local brand presence.